Think big and Never Give Up
Bertrand : Directeur commercial, CCO
1430 € HT par jour
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Profil mis à jour le : 27/11/2019

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Bertrand

Directeur commercial, CCO

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Montgeron , Essonne — 57ans

Note Globale    

Dotée d'une expérience très significative dans l'industrie de technologies medicales, je dispose de 3 savoir faire clés que sont: la conduite opérationelle d'equipe 1à400 personnes, l'exécution de stratégie commerciale avec application de plan d'action opérationnel, gestion des organisations commerciales, animation de réseaux de distributeurs, connaissance des marchés européens.

Bertrand

57 ans

Montgeron

Directeur commercial, CCO Bertrand

Expériences professionnelles

 

Société de Conseil et de Management de Transition
Owner & founder

Jan 2016 - Nov 2019

- Strategy definition, Growth acceleration & Go to Market alignment,
- Missions carried out in France and Germany at Biotronik Berlin & in several start-ups such as Virtualisurg, Wistim, Labtoo, Sancare & Urgentime
- Member of several expert communities & start-up accelerators
- Senior advisor for private equity & market research organizations


B.Braun Medical AG

Jan 2004 - Déc 2015

Family-owned company, leader in Infusion, Surgery, Implants & Dialysis, €5.5 billion revenue & 52 000 people.


B.Braun Medical France
General Manager - Business Operations & Supply Chain

Jan 2010 - Nov 2015

(Revenue 2014, €185 million - 420 people located on different sites)

Role & Mission
- P&L management of several divisions & support functions including logistic Hospital Care (Infusion, Clinical Nutrition & Regional Anesthesia), Aesculap (Surgical equipment & Implants) & OPM (Stoma therapy & Incontinence & Wound Care),
- Legal representative & member of the local Executive Committee,

Achievements
- Defined & Implemented 2012-2015 Strategic plan based on 4 pillars:
Customer Intimacy, Operation Experience, Innovation & Talents Management
- Implemented a matrixial go to market organizations (12 dedicated sales teams & 7 KAM),
- Developed Solution selling offerings to national GPO's,
- Set up CRM "Salesforce" within a large team of 260 people,

Results
- Sales growth above the market, for all three Divisions,
- Reduction of Expense on Sales ratio according to the plan,
- Margin improvement delivered by a better product-mix management & with Clinical value selling proposition,


Hospital Care & Aesculap Division Director, France
Manager

Jan 2004 - Nov 2009

(Revenue 2008, €123 million/140 people)

Role & Mission

- Manage 2 BU’s Hospital Care (Infusion, Clinical Nutrition & Regional Anesthesia) from 2003 to 2010 and simultaneously HC & Aesculap (Surgical instruments, Sutures & Implants) from 2008 to 2010

Achievements
- Aligned the two Business Unit on a unique Operating mechanism,
- Positioned the portfolio according to decision making process,
- Set-up, distributors sales channel for small customers in surgical instruments,
- Launched LVP Bottle Pack “Ecoflac” concept, in a very competitive market,
- Implemented 12 regional scientific experts to boost sales of pharma portfolio,

Results
- Budget achieved all along the period,
- +3.6M€ operating profit due to cost management & digitalization (new tools),
- 50% market share in infusion therapy (LVP),
- 25% market share in parenteral clinical nutrition,


General Electric Medical Systems Europe
EMEA Sales & Marketing Director

Jan 2001 - Jan 2003

Worldwide leader in Diagnostic Imaging, $7 billion revenue in 2003.
Multi-vendor Services Diagnostic Imaging,

- Re-energized Multi-vendor Services DI business in Germany, UK, Italy & Turkey,
- Set-up European Pricing Committee reviewing profitability of each major deals,
- Generated revenue of 21M€ with a team of 70 people in 7 countries,


Dräger Medical S.A. , France
Sales & Marketing Director

Jan 1989 - Déc 2000

From 1998 to 200 Sales & Marketing Director, France (Revenue in 2000, €34 million – 60 people)
- Definition and Implementation of operational business plans,
- Reorganized Customer Service department improving efficiency,
- Boosted sales of accessories/consumables business (+70% Revenue in 3 years),

From 1996 to 1997 Business Development Manager, South West Europe (Revenue’97, €17M)
- Successful sales development in Italy, Greece & Switzerland in ventilation care,

From 92 to 95 Sales Manager, “Operating Room” & Product Manager “Neonatal care”

From 89 to 91 Sales Manager, Emergency products


General Electric Medical System, France
Sales Representative

Jan 1985 - Déc 1988

Developpement commercial in X-Ray & Ultrasound equipment’s


Formation

 

2007     ESMT , Berlin, Germany - Executive Leadership Program

2002     GE Education Center , Crottonville, USA - Advanced Management Course

1997     ESCP Graduate Management School - Master's degree in management

1983     IDRAC Business School , Paris, France - Bachelor Business & Marketing

Langues

 

Francais : Langue maternelle

Anglais : Courant